About
Cub Capsule is a children's clothing brand founded in comfort, kindness and humility. We create clothing collections, or capsules, of high-quality everyday basic wear. Designed to mix and match, our capsules provide maximum outfits with minimal clothing items. Our high-quality pieces are timeless, comfortable, gender neutral and made to last through each stage from newborn to toddler.
Our Mission
To bring simplicity, comfort and joy to early childhood years with our capsule clothing experience. Ultimately creating more space for simply, living.
Our Values
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Simplicity
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Community
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Transparency
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Sustainability
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Fun


Our Story
Cub Capsule was born from a discussion between its Co-founders, Ashley and Jennifer, about how from the ages newborn to 4 years, kids grow at an exponential rate and it can feel like you are constantly spending time and energy buying clothing.
The two busy mothers bonded over a passion for entrepreneurship and would have loved the concept of simple, stylish, and sustainable clothing for their own children. After countless hours of brainstorming business ideas while sitting in Jen's salon chair, with every blonde highlight, Cub Capsule was born.
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