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Cub Capsule,Children's clothing brand, Kids fashion, Gender-neutral clothing, Capsule wardrobe for kids, Mix and match outfits, Everyday basics for children, Timeless kids fashion, Comfortable kids clothing, Sustainable children's clothing

Our Story

Cub Capsule was born from a discussion between its Co-founders, Ashley and Jennifer, about how from the ages newborn to 4 years, kids grow at an exponential rate and it can feel like you are constantly spending time and energy buying clothing.

The two busy mothers bonded over a passion for entrepreneurship and would have loved the concept of simple, stylish, and sustainable clothing for their own children. After countless hours of brainstorming business ideas while sitting in Jen's salon chair, with every blonde highlight, Cub Capsule was born.